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Alex Altman

Leverage. Harness. Efficacy. These are just a few of the words I'm really good at using. From Chevrolet to Coca-Cola, I've written copy for huge brands and small businesses alike, and tailored content for just about every medium. Dive into my portfolio and see why I'm the right choice for your next project.

The Proof is in the Portfolio

About Me

Websites, scripts, emails, print ads or sell sheets. You name it, I’ll write it. I have 7+ years of marketing experience, touching more than 20 brands and marketing everything from heavy duty trucks to light duty pads. In addition to fearless storytelling, one of my strongest traits is shifting tones for different audiences.

 

I’m currently a senior copywriter at DigitasLBi. Past stops include Commonwealth // McCann and Organic. I got my start in journalism, producing bylines for The State News and Oakland Press. I also spent a year doing PR for the Texas Rangers. My background gives me a unique window into the mind of consumers, helping me write content that not only sways and sells, but enriches and empowers.

My Work

Scroll though to view my work on different brands. No downloads necessary.

Blog

2017
22 Jun

Later tonight, Lonzo Ball will be a top pick in the 2017 NBA Draft. He’ll almost assuredly be taken by the Los Angeles Lakers, his hometown team, where the former UCLA point guard will instantly become the face of the[…]

1 May

Six months after the election, fake news continues to be a real threat. Not just to the political system, but to businesses and the PR professionals charged with safeguarding their fragile public images. If last year’s campaign season taught us[…]

16 Mar

It’s been a bumpy ride for Uber so far in 2017. In January, the company was excoriated for not disavowing President Donald Trump’s controversial immigration order — a decision that spurred 200,000 customers to delete the app. But in some[…]

9 Feb

Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the[…]

2016
21 Dec

Author Note: This blog was written for and its contents are owned by Rebuild Group. To read the blog in its original form, click here. Waiting on hold is one of the few things in the world that we can[…]

28 Nov

Author Note: This blog was written for and its contents are owned by Rebuild Group. To read the blog in its original form, click here. — Say what you want about the Motor City, but there’s no denying this: we[…]

11 Nov

Last fall, 18 of Vine’s top 50 content creators gathered at the company’s Los Angeles headquarters with a brazen proposal. For $21.6 million and Vine’s promise to roll out several product changes, each influencer would create 12 videos per month[…]

3 Oct

If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some[…]

26 Aug

How low can brands go on social media? In the past couple of years, the social universe has been treated to a comedy of errors so shocking it should be the premise of a Judd Apatow movie. We’ve seen a[…]

20 Jul

Donald Trump’s meteoric rise to Republican nominee is as unlikely as it is unprecedented. Five years ago, he was on Comedy Central getting roasted by Snoop Dogg and “The Situation.” Now, he’s on the verge of becoming the first major party[…]

Contact Me

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To get in touch with me or request a resume, fill out the form below or contact me directly at altmanal@gmail.com.

 

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