Websites, scripts, emails, or sell sheets. You name it, I’ll write it.
I have 10+ years of copywriting and UX experience supporting the world’s most recognizable consumer brands in automotive, education and technology. I’ve also led rebrand efforts for one of the world’s top financial services companies, developing their Brand Pyramid, Voice & Tone Guide, Value Proposition Library and more.
I currently lead content strategy for Bankrate, specializing in creating immersive user experiences that build brand fidelity and drive conversions. Before this, I honed my craft at some of the world’s most prestigious advertising agencies, including Digitas, Leo Burnett and McCann.
I got my start in journalism, producing bylines for The State News and Oakland Press. I also spent a year doing PR for the Texas Rangers. My diverse background gives me a unique window into the mind of consumers, helping me write content that not only sways and sells but enriches and empowers.