Category: Sports

March 29 2018

When Little Caesars marketers pitched the idea of giving away free lunch to every customer if a 16-seed defeated a 1-seed during the NCAA Tournament, they surely sold it as a risk-free proposition A 16-seed couldn’t beat a one. Never[…]

June 22 2017

Later tonight, Lonzo Ball will be a top pick in the 2017 NBA Draft. He’ll almost assuredly be taken by the Los Angeles Lakers, his hometown team, where the former UCLA point guard will instantly become the face of the[…]

October 3 2016

If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some[…]

May 2 2014

Can Snapchat make baseball more relevant to Millennials? That’s the question I attempt to answer in my latest blog post for My Media Diary. Here’s an excerpt: While MLB isn’t new to the social space – the league has nearly 9[…]