Category: Advertising

March 29 2018

When Little Caesars marketers pitched the idea of giving away free lunch to every customer if a 16-seed defeated a 1-seed during the NCAA Tournament, they surely sold it as a risk-free proposition A 16-seed couldn’t beat a one. Never[…]

December 21 2016

Author Note: This blog was written for and its contents are owned by Rebuild Group. To read the blog in its original form, click here. Waiting on hold is one of the few things in the world that we can[…]

October 3 2016

If there’s an official rock-bottom in professional sports, the Philadelphia 76ers reached it last spring. Fresh off a season in which they finished 10-72, the worst mark in the NBA, the moribund franchise took to Twitter with news that some[…]

February 11 2016

  “Perception is reality.” If it’s not the biggest cliché in public relations, it’s a close second. For decades, businesses have taken this maxim as gospel, carefully parsing every word of every press release, commercial script, and speech to make[…]