Alex Altman

Leverage. Harness. Efficacy. These are just a few of the words I'm really good at using. From Bankrate to Buick, I've written copy for top brands across a wide range of verticals, and tailored content for just about every medium. Dive into my portfolio and see why I'm the right choice for your next project.

The Proof is in the Portfolio

About Me

Websites, scripts, emails, or sell sheets. You name it, I’ll write it.


I have 10+ years of copywriting and UX experience supporting the world’s most recognizable consumer brands in automotive, education and technology. I’ve also led rebrand efforts for one of the world’s top financial services companies, developing their Brand Pyramid, Voice & Tone Guide, Value Proposition Library and more.


I currently lead content strategy for Bankrate, specializing in creating immersive user experiences that build brand fidelity and drive conversions. Before this, I honed my craft at some of the world’s most prestigious advertising agencies, including DigitasLeo Burnett and McCann.


I got my start in journalism, producing bylines for The State News and Oakland Press. I also spent a year doing PR for the Texas Rangers. My diverse background gives me a unique window into the mind of consumers, helping me write content that not only sways and sells but enriches and empowers.

My Work

Scroll though to view my work on different brands. No downloads necessary.


20 Nov

If you support Millennial causes, Millennials will support you. At least, that’s what the numbers say. According to a study by Cone Communications, 87% of consumers will patronize a company because it advocated for an issue they care about. Another study revealed that around[…]

29 Mar

When Little Caesars marketers pitched the idea of giving away free lunch to every customer if a 16-seed defeated a 1-seed during the NCAA Tournament, they surely sold it as a risk-free proposition A 16-seed couldn’t beat a one. Never[…]

4 Aug

More Americans are turning to an unlikely source for news: late night comedy. With distrust in the mainstream media at an all-time high, the Cronkites, Sawyers and Brokaws of the world are being replaced by the Colberts, Olivers and Bees[…]

3 Jul

Alex Jones. The name alone evokes strong feelings on both ends of the political spectrum. Supporters say he’s a beacon of truth in an era of political correctness. Denouncers say he’s a dangerous conspiracy theorist. No matter how you feel[…]

22 Jun

Later tonight, Lonzo Ball will be a top pick in the 2017 NBA Draft. He’ll almost assuredly be taken by the Los Angeles Lakers, his hometown team, where the former UCLA point guard will instantly become the face of the[…]

1 May

Six months after the election, fake news continues to be a real threat. Not just to the political system, but to businesses and the PR professionals charged with safeguarding their fragile public images. If last year’s campaign season taught us[…]

16 Mar

It’s been a bumpy ride for Uber so far in 2017. In January, the company was excoriated for not disavowing President Donald Trump’s controversial immigration order — a decision that spurred 200,000 customers to delete the app. But in some[…]

9 Feb

Mere hours after the inauguration, Time reporter Zeke Miller unwittingly gave President Donald Trump the ultimate gift. Standing in the Oval Office, surrounded by fellow members of the press corps, Miller made what he thought was a stunning observation: the[…]

21 Dec

Author Note: This blog was written for and its contents are owned by Rebuild Group. To read the blog in its original form, click here. Waiting on hold is one of the few things in the world that we can[…]

28 Nov

Author Note: This blog was written for and its contents are owned by Rebuild Group. To read the blog in its original form, click here. — Say what you want about the Motor City, but there’s no denying this: we[…]

Contact Me

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